So it's finally time for me to talk 'Roller Lash'! This product has been the exciting little addition to every girl's makeup bag over the past couple of months and now I know why! This week I was given the opportunity to work alongside the Benefit Cosmetics gals on their 'John Lewis' counter in Southampton, where we worked as a traffic stopping team to promote the new revolutionary mascara that's making the press go wild!
You're probably asking yourselves the exact same thing that I was when I first laid eyes on it; why on Earth would you bring out a mascara when we already have a best seller in our midst.. Well the great thing about Benefit is that they're constantly looking for new ways to satisfy our every need! Like a shoe, 'They're Real!' may fit like a glove in one makeup bag, but you just can't promise that shoe will fit every girl's routine the same way: they put their hands up and openly admit, 'They're Real' is not for everyone, and there is scope for something else to help out those gals who are still wanting more than their current No.1: we've mastered lengthening and volumizing our lashes - now it's time to conquer the curl!
The difference between 'They're Real' and 'Roller Lash' is that the latter has a lighter, wetter formula combined with its secret weapon: an innovative Hook 'n Roll brush, which is covered in tiny, soft hooks that catch, lift and curl lashes, regardless of your eye shape and size. The curve-setting formula contains pro-vitamin B5, so it conditions your lashes, and has an ink black, satin finish that'll hold for 12 hours. Whereas the formula of 'They're Real!' has a thicker consistency, resulting in finer lashes often being weighed down, making it harder for them to look lifted. Despite people's efforts to discourage me from using something that resembles a medieval torture device, they have always played an essential role in achieving my everyday flirty lash, yet since the emergence of 'Roller Lash' into my regime it has been "Goodbye curlers" and "Hello effortless curls!" this brand new miracle worker gave such a defined curl I never knew could be achieved. It has quickly become my favourite everyday mascara, that can easily be layered for more intensity, and with this carefully formulated product comes the promise to make any lash type - even the straightest and shortest - curved, defined, and thicker without clumps. This mascara will help make eyes look wide awake and bigger than ever, and here's how:
Short & Straight - it's all about the hooks on the wand that grab the shortest and straightest hairs separating, lifting and curling in one swipe. The abundance of tiny bristles allows each lash to be individually grabbed. The result: all eye shapes, even the smallest, look wide awake!
Long & Twisted - if you've got length but not definition, brush the wand from root to tip to give your eyelashes major curves without clumping. I hate when mascara gets stuck between lashes, but with this brush you can actually feel it hook and separate.
Light & Flat - for blonde or light coloured lashes the ink black satin finish gives them a natural, yet noticeably darker shade. The wand will catch and help lift them all day long. Usually I would re-curl my eyelashes throughout the day, but with 'Roller Lash' Benefit's 12 hour promise of effortless curls is a given when put to the test!
Personally, I steer clear of waterproof mascara at all costs, so with 'Roller Lash' this is yet another pro to the product for me. However, while I do find it easier to remove than the notoriously tough-to-budge 'They're Real!' it still offers that same great staying power. Both mascaras retail at £19.50 which is an extremely reasonable price for a high end mascara. Using this new super-curling mascara from Benefit Cosmetics is truly an eye-opening experience: it gives lashes major curl for a wide-eyed, wide-awake look. The brush is universal and works with any eye shape or size, and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl). The mascara itself is inky black with a satiny finish, doesn't smudge or flake, and contains provitamin B5 for lash-conditioning benefits. The result is a dramatic, but not overdone, look that lasts for up to 12 hours. Plus it's easy to remove. Now for the answer to whether it's right for you... It's a no brainer!
Melanie
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